Posts Tagged risk analysis

If It’s Difficult to Pronounce, It’s More Risky

Very interesting, although slightly predictable, report from the University of Michigan.  Things that are difficult to pronounce are deemed more risky.  This happens from food additives to foreign countries to individual people. Abstract Low processing fluency fosters the impression that a stimulus is unfamiliar, which in turn results in perceptions of higher risk, independent of […]

Crime – Getting Worse?

If you listened to the various TV and radio vox-pops over the last few days, following the tragic murders in East Wall, Howth and Ranelagh, and even Dick Roche’s hold up in Wicklow, you’d think the murder rate was soaring and the country was going to pot. But what’s the real situation? In reality, the […]