If It’s Difficult to Pronounce, It’s More Risky
Very interesting, although slightly predictable, report from the University of Michigan. Things that are difficult to pronounce are deemed more risky. This happens from food additives to foreign countries to individual people. Abstract Low processing fluency fosters the impression that a stimulus is unfamiliar, which in turn results in perceptions of higher risk, independent of [...]
February 18th, 2009 at
09:59 in
Security | tags: language, novelty, pronunciation, risk, risk analysis, Security, university of michigan |
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